Sobeys is Canada’s Family Grocery store and the official grocer of Team Canada. So, with all our athletes heading to the Tokyo Olympics alone, we needed to show them they still had the support of their family, friends, and fans back home.

So, we created Team Canada’s Tablecloth. An Olympic-sized tablecloth stitched together with thousands of messages from home—each patch cheering them on and helping to #FeedTheDream.