Yokohama
Tailored to Perform.

For Yokohama's 100-year anniversary, we partnered with craftsmen, deeming them #TireTrailors, and made performance products out of performance tires.

Thus, the Tailored to Perform campaign was born.

RACING-SHOES---6x8_2400.jpg
SADDLE---6x8-_2400.jpg
SURFBOARD---6x8_2400.jpg
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website_CAP01010002_04_E_Yokohama_CBSOutdoorPoster_Racing_170324_1440.jpg
Website_CAP01010002_06_E_Yokohama_CBSOutdoorPoster_Saddles_170327_1440.jpg

Copywriter: Darren Marranca
Art Director: Adam Tuck

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